Here’s how marketing automation increases leads

Marketing automation has become an essential part of every business’s marketing strategy. Thanks to innovations in IT, business marketing tools have become more affordable for small retailers, online sellers, and other mom-and-pop operations. Don’t pass up the opportunity to maximize all the marketing automation tools available that can increase your leads and give you these […]

How you keep your email account safe

Everyone uses email to send and receive sensitive information, making it an attractive target for cyberattacks. The importance of email security is vital to your company’s operations, so applying the following tips can dramatically reduce your exposure to hackers and malware. Use separate email accounts Most people use a single email account for all their […]

Understanding Microsoft 365 collaboration tools

There are three communication and collaboration tools in Microsoft 365 that provide basically similar solutions for the same problem: Outlook Groups, Yammer, and Microsoft Teams. However, they all have subtle differences that set them apart from one another. Let’s take a look at some of them. Outlook Groups With Outlook Groups, every member gets a […]

Web conversion done right in 5 steps

Are there surefire ways to attract prospects to your website and to convince them to sign up for your product or service? The first step is always to make your website easy to use. Read on for five tips that improve user experiences, site trustworthiness, and conversion rates. 1. Optimize your website for mobile devices […]

How to choose the best MSP

Business owners are increasingly realizing the importance of adopting efficient, flexible, and cost-effective IT systems. But as customers’ expectations rise, IT becomes far too complex and demanding for businesses to manage alone. This is why many companies outsource their IT needs to a managed IT services provider (MSP). MSPs defined MSPs are companies composed of […]

The threat of distributed spam distraction

You wouldn’t think that cybercriminals would carry out their nefarious schemes in plain sight — except that they do and you’ve probably already fallen victim to them. Learn all about a scheme called distributed spam distraction (DSD) and how malicious actors are using it to steal valuable information from their victims. What is DSD? DSD […]

Use Gmail with ease with these 5 tips

Gmail’s email management interface is a crowd favorite, owing to its pleasant aesthetics and intuitive design. But did you know that you can still take your Gmail experience up a notch? Try the following tricks. Undo Send In the fast-paced world of business, mistakes happen. And because everybody deserves a second chance at writing that […]